New York. ‘Pew Research Center’ has conducted a comprehensive study on influencers giving health related advice on the internet and social media. This research has revealed that most of the influencers who provide online health and wellness advice share more posts mainly on lifestyle related things like food, fitness and decoration rather than on serious diseases or medical treatment.
Along with this, the study has also revealed that one of the main objectives of many such influencers is to sell some product, commercial supplement or paid service to their followers. According to statistics, about 38 out of every 100 posts contain direct or indirect promotion of some brand.
More than half of the posts focus on healthy lifestyle and fitness
As per the study report, more than half of the total social media posts of health influencers are solely focused on teaching ways to live a healthy lifestyle. It mainly includes motivational videos or tips related to physical fitness, exercise routines, workout plans and gym.
The report states that along with developing good habits in daily life, improving physical appearance, giving tips related to beauty and skincare, these influencers also share simple solutions for mental health and relief from stress.
Only one-third of the posts discuss serious diseases and treatment.
According to research, only one-third of posts talk about serious medical problems like cancer, depression or diabetes or their treatment. The most interesting aspect is that these topics related to health and diseases are discussed in depth by people who are actually professional doctors or certified healthcare professionals. In contrast, about 33 percent of posts have nothing remotely to do with health or wellness.
